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How Online Retailers Can Avoid Mobile Shopping Cart Abandonment
You select an eye-catching image. You pair it with some great copy. You match your ad to a worthy mobile audience. You deploy the campaign. You get a lot of clicks, but your conversion rate is low....
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4 Ways Digital Marketers Can Optimize Ads to Reach Millennials
Millennials are the first generation to come of age in an increasingly digital world. As a result, they have an entirely different pattern of online behavior than previous generations. Since their...
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Predictive Lifetime Value: The Key To Long-Term Online Retail Success
Advertising your products to customers is one thing. Advertising your products to the right customers is another matter entirely. What’s the point of investing in advertising if the people those ads...
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Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior
Smartphones and tablets are geared to become an increasingly important player in the world of eCommerce, and online retailers preparing for 2016 need to take notice. Traditionally used to peruse...
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The Essential Guide to Driving ROI with Facebook Dynamic Product Ads [eBook]
As the busiest online shopping season of the year gets closer by the day, are you leaving revenue on the table? All data-driven marketers know that return on investment is everything. And ad campaigns...
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3 Takeaways from Forrester’s State of Mobile Apps for Retailers Report
As shopping becomes an increasingly mobile activity, there’s one question on many online retailers’ minds: To make an app or not to make an app? Luckily, a new report from RetailMeNot and Forrester...
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The Global Marketer’s Guide To North American Holidays
Want to expand your business to North America? Then you need to know about the many unique marketing opportunities that happen each month. While each country on the continent has its own individual...
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Facebook Purchase Behavior Ecommerce Advertisers Should Expect This Holiday...
Online purchases tend to spike around the holidays, and last year was no exception. During the 2014 holiday season, ecommerce Facebook advertisers saw overall purchase rates roughly double from...
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The 2015 Holiday Season on Facebook: A Forecast For Ecommerce Advertisers
What performance trends can Facebook advertisers expect this holiday season? We took a look at ecommerce advertiser CPMs, CTRs and ad spend on mobile and desktop from Q4 of last year, in order to help...
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3 Easy Retargeting Tricks That Will Grow Your Advertising Revenue
If you’re not incorporating retargeting capabilities into your Facebook ad campaigns, you’re missing out on a massive opportunity to grow your revenue by reaching and re-engaging consumers that have...
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